Real-time • Event-driven • AI-powered

Act on customer events instantly with AI-powered intelligence.

Adience is a real-time, event-driven CRM that turns live customer activity into intelligent decisions, automation, and personalized engagement—without delays, batch jobs, or rigid schemas.

Live event ingestion AI recommendations Natural-language reports Schema-light attributes

What is Adience

Event-driven CRM, built from the ground up

Adience treats every interaction—clicks, transactions, state changes, engagement signals—as events that flow through the system in real time. That foundation enables immediate insight, instant automation, and AI-driven decisioning the moment data is received.

Adience is industry-agnostic and ideal for SaaS, fintech, gaming, e-commerce, marketplaces, and enterprise teams that need speed, flexibility, and intelligence.

Instant response

React to customer behavior as it happens—no batch processing, no waiting.

Real-time intelligence

Use AI + ML to predict outcomes and recommend actions from live and historical events.

Always-on automation
Dynamic segmentation
Flexible attributes
Integrations-ready

Core platform capabilities

1) Real-time event ingestion

Post customer data via REST APIs as structured JSON events. Store full context in a centralized data lake for live processing, analytics, and ML training.

  • High-volume event streams
  • Preserved context & history
  • Replay and audit-ready

2) Event-driven automation

Define triggers on event types and attributes. When matched, execute actions instantly across channels and systems.

  • Email, SMS, push, in-app
  • Webhooks and workflows
  • States, tags, lifecycle updates

3) Schema-light attributes

Add new fields anytime—no migrations or downtime. Use new attributes immediately across triggers, segmentation, analytics, and AI.

  • Fast iteration
  • Flexible data model
  • Built for evolving products

AI & machine learning

AI recommendations & predictive intelligence

Adience applies machine learning across live and historical events to produce actionable insights that drive both automation and human decision-making.

  • Next-best-action recommendations
  • Churn / retention scoring
  • Conversion / upsell propensity models
  • Anomaly detection for unusual behavior patterns

Natural language reporting (Ask Adience)

Ask questions in plain English and get real-time answers—summaries, tables, and insights—without SQL or manual dashboard building.

“Show me high-value accounts that dropped activity in the last 24 hours.” “Which segments are converting best today?” “Summarize engagement by region in real time.”

Models can improve continuously as new events and attributes are introduced, with support for native ML pipelines or external integration.

Real-time segmentation & customer journeys

Real-time segmentation

Segments update instantly as events arrive. Customers enter or exit the moment criteria is met—based on behavior, attributes, lifecycle stage, or predictive outcomes.

  • Event frequency and recency
  • Behavioral patterns and attributes
  • Lifecycle and state transitions
  • AI-driven outcomes (e.g., churn risk)

AI-driven journeys

Build adaptive journeys that personalize engagement at scale and respond in real time to customer behavior and outcomes.

  • Optimize timing and channel selection
  • Adjust sequencing based on responses
  • Personalize messaging with AI signals
  • Measure outcomes and learn continuously

Integrations & ecosystem

Adience is built to plug into modern stacks. Publish events in, stream events out, and orchestrate workflows across your existing tools.

APIs

REST APIs for inbound and outbound customer events, profiles, segments, and automation control.

Webhooks

Real-time event streaming to internal services, partners, and downstream systems.

Analytics & data

Connect to warehouses, BI tools, and analytics platforms—using Adience as a real-time intelligence layer.

Use cases

SaaS

  • Feature adoption tracking
  • Onboarding + trial conversion journeys
  • Churn prediction and retention automation

Fintech

  • Real-time engagement and risk signals
  • Segmentation by behavior + profile
  • Compliance-friendly event history

Gaming

  • Live player segmentation and scoring
  • Retention and reactivation triggers
  • Personalized journeys at scale

E-commerce

  • Personalization and conversion optimization
  • Abandoned cart and reactivation workflows
  • High-intent customer detection

Enterprise

  • Unified customer intelligence layer
  • Scalable automation and AI reporting
  • Faster onboarding and knowledge consistency

Security, reliability & scalability

Built for high throughput

Adience is designed for event-heavy environments. Ingestion, processing, segmentation, and automation can scale horizontally to support millions of events.

  • Resilient event pipelines
  • Reliable trigger execution
  • Audit-friendly event history

Governance-ready

Apply access controls and governance patterns suitable for regulated and compliance-sensitive industries.

  • Role-based access patterns
  • Data controls and policies (implementation-specific)
  • Operational visibility and traceability

Build smarter customer experiences in real time.

Discover how Adience transforms live customer events into intelligent actions—with AI recommendations, natural-language reporting, and instant automation.

Contact

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Request a demo

Email: sales@adience.io

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Support

Email: support@adience.io

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